Journal of International Relations & Foreign Policy

New Media and Public Diplomacy. Assessing The Ministry of Foreign Affairs Ghana’s Efforts at Using New Media for Public Diplomacy
Jeffred Okoe Aryeetey

Abstract
This research study assessed the efforts of the Ministry of Foreign Affairs Ghana in using new media for public diplomacy. A qualitative research approach, utilizing an observatory research strategy of enquiry were used for the study. Data was gathered from primary sources to answer the research questions. Data collected from the observation of media accounts of the Ministry of Foreign Affairs were presented on graphs and charts. Findings were interpreted through narratives and argumentative forms. These formed the sample technique for the research work. The study found that the Ministry and its foreign missions have primarily relied on websites to inform their audiences about their activities, announcements, and showcase relevant photos and videos. However, the study revealed a lack of emphasis on social media platforms such as Facebook, Twitter, and Instagram, which offer more reach, ease of access, and lower operational costs. Based on the findings, the researcher recommends that the Ministry adopt a structured social media program to support its public diplomacy efforts and provide resources and technical support to its foreign missions to enhance their presence on social media. Additionally, the researcher recommends conducting well-funded research to explore successful strategies used by foreign missions in other countries to improve public diplomacy efforts.

Full Text: PDF     DOI: 10.15640/jirfp.v12a5